Optimal product positioning with consideration of negative utility effect on consumer choice rule

@article{Luo2012OptimalPP,
  title={Optimal product positioning with consideration of negative utility effect on consumer choice rule},
  author={Xinggang Luo and C. K. Kwong and Jiafu Tang and Y. L. Tu},
  journal={Decision Support Systems},
  year={2012},
  volume={54},
  pages={402-413}
}
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