Optimal pricing in e-commerce based on sparse and noisy data

  title={Optimal pricing in e-commerce based on sparse and noisy data},
  author={Josef Bauer and Dietmar Jannach},
  journal={Decision Support Systems},
In today’s transparent markets, e-commerce providers often have to adjust their prices within short time intervals, e.g., to take frequently changing prices of competitors into account. Automating this task of determining an “optimal” price (e.g., in terms of profit or revenue) with a learning-based approach can however be challenging. Often, only few data points are available, making it difficult to reliably detect the relationships between a given price and the resulting revenue or profit. In… CONTINUE READING

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