Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?

@article{Schlereth2013OptimalPS,
  title={Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?},
  author={Christian Schlereth and Christian Barrot and Bernd Skiera and Carsten Takac},
  journal={Int. J. Electronic Commerce},
  year={2013},
  volume={18},
  pages={45-72}
}