Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis

@article{Parsons1971OptimalAI,
  title={Optimal Advertising-Expenditure Implications of a Simultaneous-Equation Regression Analysis},
  author={Leonard J. Parsons and Frank M. Bass},
  journal={Operations Research},
  year={1971},
  volume={19},
  pages={822-831}
}

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