Opinion Agreement and Accuracy Between Editors and Their Readers.

@inproceedings{Martin1972OpinionAA,
  title={Opinion Agreement and Accuracy Between Editors and Their Readers.},
  author={Ralph K. Martin and Jr Garrett J. O'Keefe and Oguz B. Nayman},
  year={1972}
}
Editors perceive the views of their readers fairly closely and are to some degree influenced by them; readers perceive newspapers as biased, and generally opposed to their views.