Opening up the Solution Space : The Role of Analogical Thinking for Breakthrough Product Innovation

@inproceedings{Gassmann2014OpeningUT,
  title={Opening up the Solution Space : The Role of Analogical Thinking for Breakthrough Product Innovation},
  author={Oliver Gassmann and Marco Zeschky},
  year={2014}
}
The purpose of this paper is to investigate the approach of analogical thinking for product innovation. We collected data of projects from four engineering firms where analogical thinking was successfully applied for the development of breakthrough innovations. Results show that abstracting the problem by in-depth technical and contextual analysis is pivotal when searching for analogical solutions. Furthermore, chances for the identification of highly novel analogous solutions are increased if… CONTINUE READING

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