Open Traffic Data for Future Service Innovation - Addressing the Privacy Challenges of Driving Data

  title={Open Traffic Data for Future Service Innovation - Addressing the Privacy Challenges of Driving Data},
  author={Anna Rohunen and Jouni Markkula and Marikka Heikkil{\"a} and Jukka Heikkil{\"a}},
Following the present open data policies, traffic data are collected and increasingly made openly available by different organizations. Yet, expanding use of mobile technologies with tracking possibilities provides means to collect precise and rich information about individual vehicles and persons in traffic. This personal driving data, combined with other open traffic data, have a great potential for future open service innovation. However, information privacy presents a major challenge for… CONTINUE READING
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