Open Innovation and Strategy

  title={Open Innovation and Strategy},
  author={Henry W. Chesbrough and Melissa M. Appleyard},
  journal={California Management Review},
  pages={57 - 76}
The increasing adoption of more open approaches to innovation fits uneasily with current theories of business strategy. Traditional business strategy has guided firms to develop defensible positions against the forces of competition and power in the value chain, implying the importance of constructing barriers rather than promoting value creation through openness. Recently, however, firms and even whole industries, such as the software industry, are experimenting with novel business models… 
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