Ontological analysis of web surf history to maximize the click-through probability of web advertisements

@article{Deane2009OntologicalAO,
  title={Ontological analysis of web surf history to maximize the click-through probability of web advertisements},
  author={Jason Deane and Praveen Pathak},
  journal={Decision Support Systems},
  year={2009},
  volume={47},
  pages={364-373}
}

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