• DOI:10.1080/00207543.2014.973074
Corpus ID: 111092824

Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time

@article{Li2014OnlineVB,
  title={Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time},
  author={Zhaolin Li and Q. Lu and Masoud Talebian},
  journal={International Journal of Production Research},
  year={2014},
  volume={53},
  pages={3823 - 3835}
}

• Zhaolin Li, Q. Lu, Masoud Talebian
• Published 2014
• Business
• International Journal of Production Research

The popularity of online retailing has created great opportunities and challenges for retailers. A key challenge faced by many retailers is the choice between the clicks, the bricks-and-mortar, and the bricks-and-clicks strategies. In this paper, we develop a comprehensive framework for selecting the appropriate distribution channel given assortment, logistics and consumer characteristics. Under the traditional bricks-and-mortar retail model, the retailer displays and sells the assortment in a… Expand