Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time

  title={Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time},
  author={Zhaolin Li and Qiang Lu and Masoud Talebian},
  journal={International Journal of Production Research},
  pages={3823 - 3835}
The popularity of online retailing has created great opportunities and challenges for retailers. A key challenge faced by many retailers is the choice between the clicks, the bricks-and-mortar, and the bricks-and-clicks strategies. In this paper, we develop a comprehensive framework for selecting the appropriate distribution channel given assortment, logistics and consumer characteristics. Under the traditional bricks-and-mortar retail model, the retailer displays and sells the assortment in a… 
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