Online trust forming mechanism: approaches and an integrated model

  title={Online trust forming mechanism: approaches and an integrated model},
  author={Xianfeng Zhang and Qin Zhang},
Based on theories of SET, ECT, TRA, TPB, TAM, and abundant review of literature regarding online trust, the paper discusses online trust forming mechanism: the varied approaches and an integrated model. For the sake of the basic trust construct resulted through combining Mcknight et al. trust construct with theoretic expansion, and the three approaches of online trust forming - cycle approach, stage development approach, and factor approach - forwarded by prior researchers, the final model… CONTINUE READING
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