Online trust: a stakeholder perspective, concepts, implications, and future directions

@article{Shankar2002OnlineTA,
  title={Online trust: a stakeholder perspective, concepts, implications, and future directions},
  author={Venkatesh Shankar and G. Urban and F. Sultan},
  journal={J. Strateg. Inf. Syst.},
  year={2002},
  volume={11},
  pages={325-344}
}
Online trust is important in both business-to-business and business-to-consumer e-business. Consumers and businesses, feeling the pressure of economic downturn and terrorism, increasingly look to buy from and do business with organizations with the most trusted Web sites and electronic networks. Companies' perception of online trust has steadily evolved from being a construct involving security and privacy issues on the Internet to a multidimensional, complex construct that includes reliability… Expand
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