Online shopping behavior model: A literature review and proposed model

@article{Chung2009OnlineSB,
  title={Online shopping behavior model: A literature review and proposed model},
  author={Soo Yeon Chung and Cheol Oh Park},
  journal={2009 11th International Conference on Advanced Communication Technology},
  year={2009},
  volume={03},
  pages={2276-2282}
}
In this study, we conducted extensive reviews of online shopping literatures and proposed a hierarchy model of online shopping behavior. We collected 47 studies and classified them by variables used. Some critical points were found that research framework, methodology, and lack of cross-cultural comparison, etc So we developed a cross-cultural model of… CONTINUE READING