Online multitasking and user engagement

  title={Online multitasking and user engagement},
  author={J. Lehmann and M. Lalmas and G. Dupret and R. Baeza-Yates},
  journal={Proceedings of the 22nd ACM international conference on Information \& Knowledge Management},
  • J. Lehmann, M. Lalmas, +1 author R. Baeza-Yates
  • Published 2013
  • Computer Science
  • Proceedings of the 22nd ACM international conference on Information & Knowledge Management
Users often access and re-access more than one site during an online session, effectively engaging in multitasking. In this paper, we study the effect of online multitasking on two widely used engagement metrics designed to capture users browsing behavior with a site. Our study is based on browsing data of 2.5M users across 760 sites encompassing diverse types of services such as social media, news and mail. To account for multitasking we need to redefine how user sessions are represented and… Expand

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