Online hotel booking: The effects of brand image, price, trust and value on purchase intentions

@inproceedings{Lien2015OnlineHB,
  title={Online hotel booking: The effects of brand image, price, trust and value on purchase intentions},
  author={Che-hui Lien and Miin-Jye Wen and Li-Ching Huang and Kuo-Lung Wu},
  year={2015}
}
Abstract Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/time saving. This research examines the direct and mediating effects of brand image, perceived price, trust, perceived value on consumers' booking intentions and compares the gender differences in online hotel booking. The outcomes confirm most of the direct and indirect path effects and are consistent with findings from previous studies. Consumers in Taiwan tend to believe the hotel… CONTINUE READING
BETA

Similar Papers

Topics from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 18 CITATIONS

References

Publications referenced by this paper.
SHOWING 1-10 OF 56 REFERENCES

The effects of perceived price and brand image on value and purchase intentions: leisure travellers' attitudes toward online hotel booking

C. F. Chiang, S. C. Jang
  • Journal of Hospitality and Leisure Marketing,
  • 2007
VIEW 6 EXCERPTS
HIGHLY INFLUENTIAL

Consumer Perceptions of Price

VIEW 5 EXCERPTS
HIGHLY INFLUENTIAL

The consumer price-perceived quality heuristic on the hotel industry

F.S.J. Lee
  • Review of Business Research,
  • 2012
VIEW 3 EXCERPTS
HIGHLY INFLUENTIAL