Online advertising, behavioral targeting, and privacy

  title={Online advertising, behavioral targeting, and privacy},
  author={Avi Goldfarb and Catherine Tucker},
  journal={Communications of the ACM},
  pages={25 - 27}
Studying how privacy regulation might impact economic activity on the advertising-supported Internet. 

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Avi Goldfarb ( is an associate professor of Marketing in the rotman School of Management at the university of Toronto