Online Trust : State of the Art , New Frontiers , and Research Potential

  title={Online Trust : State of the Art , New Frontiers , and Research Potential},
  author={Glen L. Urbana and Cinda Amyxb and Antonio Lorenzonc},
  • Glen L. Urbana, Cinda Amyxb, Antonio Lorenzonc
  • Published 2009
Online trust is growing in importance as a topic of study and its influence on Internet marketing strategies is increasing. “Online trust includes consumer perceptions of how the site would deliver on expectations, how believable the site's information is, and how much confidence the site commands." (Bart, Yakov, Venkatesh Shankar, Fareena Sultan, and Glen L. Urban [2005], “Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical… CONTINUE READING
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