Online Traffic Sources and Persuasion Techniques: How to Change Consumer Behavior

@inproceedings{Drossos2019OnlineTS,
  title={Online Traffic Sources and Persuasion Techniques: How to Change Consumer Behavior},
  author={Dimitris Drossos and Manos Zacharioudakis and George Dionysiou},
  booktitle={ICEEG 2019},
  year={2019}
}
One of the biggest challenges electronic commerce managers face today is how to encourage website visitors to act. Usability is no longer enough, and managers must advance into the new world of user experience and persuasive design. This paper examines what drives shoppers to click an add-to-cart button, an important micro-conversion for e-retailers, since it is the first commitment that a visitor makes towards becoming a customer. Therefore, the purpose of this paper is to examine how two… CONTINUE READING

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