Online Social Networks: An Online Brand Community Framework

@inproceedings{Segrave2011OnlineSN,
  title={Online Social Networks: An Online Brand Community Framework},
  author={Jeffrey Segrave and Charles Carson and Jeffrey W. Merhout},
  booktitle={AMCIS},
  year={2011}
}
This article explores the various stances and ideas that firms must both heed and consistently adapt to in the perpetuation of the Web 2.0 phenomenon of online social networks (OSNs). Within the article, the sociological implications of OSNs are explored before discussing various strategies, opportunities, and problems that are associated with the continued growth of OSNs within and outside of the firm, ending with the creation of a theoretical framework for value co-creation using OSNs and… CONTINUE READING

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