Online Product Search and Purchase Behavior of Generation Y

@inproceedings{Valentine2013OnlinePS,
  title={Online Product Search and Purchase Behavior of Generation Y},
  author={Dawn Bendall Valentine and Thomas L. Powers},
  year={2013}
}
This paper examines online product search and purchase behaviors of Generation Y. A survey of 116 undergraduate college students with questions regarding the types of products researched and purchased over the Internet, the type of information they looked for when researching the products, reasons for not purchasing products online, and reasons for returning products purchased over the Internet. While both male and female college students use the Internet to research and purchase products, the… CONTINUE READING