Online Lurkers Tell Why

@inproceedings{Nonnecke2004OnlineLT,
  title={Online Lurkers Tell Why},
  author={Blair Nonnecke and Jennifer Preece and Dorine Andrews and Russell Voutour},
  booktitle={AMCIS},
  year={2004}
}
A Web-based survey of 375 Microsoft Network (MSN) online communities was undertaken to investigate why people do not publicly participate in online discussion groups, i.e., lurk. The most popular reason for lurking, “just reading/browsing is enough”, was noted by more than half of the lurkers (53.9%). Apparently, many lurkers get their needs met through observation rather than public participation. The next but much less prominent reason for lurking is “still learning about the group” (29.7… CONTINUE READING