Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality

  title={Online Impulse Buying: Understanding the Interplay between Consumer Impulsiveness and Website Quality},
  author={John D. Wells and D. Veena Parboteeah and Joseph S. Valacich},
  journal={J. Assoc. Inf. Syst.},
Research Article John D. Wells University of Massachusetts Amherst Veena Parboteeah Eastern New Mexico University Joseph S. Valacich Washington State University With the proliferation of e-commerce, there is growing evidence that online impulse buying is an emerging phenomenon, which has been the focus of researchers from a variety of disciplines. This paper reports on two empirical studies that examine the interplay between a consumer… 

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