Online Gambling Behavior: The Impacts of Cumulative Outcomes, Recent Outcomes, and Prior Use

@article{Ma2014OnlineGB,
  title={Online Gambling Behavior: The Impacts of Cumulative Outcomes, Recent Outcomes, and Prior Use},
  author={Xiao Ma and Seung Hyun Kim and Sung S. Kim},
  journal={Information Systems Research},
  year={2014},
  volume={25},
  pages={511-527}
}
The objective of this work is to examine various psychological forces underlying the behavior of people’s online gambling, an increasingly popular form of entertainment in the gaming industry. Drawing on extant theories, we first developed a model of how cumulative outcomes, recent outcomes, and prior use affect online gambling behavior differently. We… CONTINUE READING