Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective

@article{Li2007OnlineCS,
  title={Online Consumers' Switching Behavior: A Buyer-Seller Relationship Perspective},
  author={Dahui Li and Glenn J. Browne and James C. Wetherbe},
  journal={JECO},
  year={2007},
  volume={5},
  pages={30-42}
}
AbstrAct Limited studies have investigated online consumer loyalty and retention from a relationship orientation in electronic commerce research. It is important to understand the differences in relationship orientations between people who have the propensity to stick to particular Web sites (" stayers ") and people who have the propensity to switch to alternative Web sites (" switchers "). This study proposes a relationship-based classification schema consisting of five dimensions: that is… CONTINUE READING

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End-User Computing: Concepts, Methodologies

  • Dahui Li, Glenn J. Browne, James C. Wetherbe
  • 2008

Journal of Organizational and End User Computing (pp

  • D. Sandy Staples
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