Corpus ID: 12785864

Online Communication & Baby Boomers: Current Use, Preferences, and Future Expectations

  title={Online Communication & Baby Boomers: Current Use, Preferences, and Future Expectations},
  author={David Gurzick and A. Ozok and B. Morris},
  • David Gurzick, A. Ozok, B. Morris
  • Published in AMCIS 2007
  • Sociology, Computer Science
  • A survey was conducted on 210 Baby Boomers (Age mean = 51.4 Std. dev. 5.46) within the United States to determine their current use of online technology in social interactions, their preferences in these interactions, and the expectations they have of near-future online communication technologies. The findings highlight the importance of online communication in their lives and spotlight their widespread use and preference for e-mail. Despite the popularity of online communication among this… CONTINUE READING
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