Online Anti-brand Communities as a New Form of Social Action in Adult Education

@inproceedings{Hollenbeck2005OnlineAC,
  title={Online Anti-brand Communities as a New Form of Social Action in Adult Education},
  author={Candida Robinson Hollenbeck},
  year={2005}
}
This purpose of this study was to explore online anti-brand communities as a form of social action. This paper provides an understanding of why online anti-brand communities form and how the Internet shapes the educative character of 21 Century social movements. Introduction and Purpose As a backlash against capitalism, there is a growing resistance to transnational brands and corporate globalization. Consumers around the world are joining together to voice their opposition to corporate… CONTINUE READING

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