Online Advertising as a Shaper of Public Communication

  title={Online Advertising as a Shaper of Public Communication},
  author={Fernando Bermejo},
  journal={Human Rights in the Age of Platforms},
The privatization of the Internet in the mid1990s opened the door to its commercialization (Greenstein 2000, 2015). A technological infrastructure that had for decades been financed and controlled by different government agencies was immediately, and almost completely, shaken by business interests (Abbate 1999). As a result, and two decades later, a handful of companies have emerged as central actors of the online public sphere. With the advent of the social web, the arena in which individuals… 



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