Online Advertisement, Optimization and Stochastic Networks

@article{Tan2011OnlineAO,
  title={Online Advertisement, Optimization and Stochastic Networks},
  author={Bo Tan and R. Srikant},
  journal={IEEE Transactions on Automatic Control},
  year={2011},
  volume={57},
  pages={2854-2868}
}
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these companies' ads by using certain advertisement assignment strategies. We formulate an optimization problem to maximize the long-term average revenue for the service provider under each client… CONTINUE READING