Online Admissions and Internet Recruiting: An Anatomy of Search Engine Placement

  title={Online Admissions and Internet Recruiting: An Anatomy of Search Engine Placement},
  author={Richard G. Whiteside and George W. Mentz},
Number 4 2003 • EDUCAUSE QUARTERLY 63 Youth of today are strongly inclined to use the Internet to research colleges and universities. Children are trained to use the Internet beginning in grade school and will research and visit colleges from home or from libraries.1 Discussions with recent high school graduates reveal that many prefer the privacy of searching online and using online forms. There is less interaction with people using this method—they simply fill out the information online.2 


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