Online Ad Assignment with Free Disposal

Abstract

We study an online weighted assignment problem with a set of fixed nodes corresponding to advertisers and online arrival of nodes corresponding to ad impressions. Advertiser a has a contract for n(a) impressions, and each impression has a set of weighted edges to advertisers. The problem is to assign the impressions online so that while each advertiser a… (More)
DOI: 10.1007/978-3-642-10841-9_34

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