Online Action in Campaign 2000: An Exploratory Analysis of the U.S. Political Web Sphere

  title={Online Action in Campaign 2000: An Exploratory Analysis of the U.S. Political Web Sphere},
  author={Kirsten A. Foot and Steven M. Schneider},
  journal={Journal of Broadcasting \& Electronic Media},
  pages={222 - 244}
  • K. FootS. Schneider
  • Published 1 June 2002
  • Political Science
  • Journal of Broadcasting & Electronic Media
This study examines the nature of political action on and between election-oriented Web sites during the 2000 election season in the United States, based on Web materials and interviews with political Web producers. Our analysis focuses on 3 facets of online action: coproduction, carnival, and mobilization. We suggest these portend an evolution of political Communication, and we point to ways in which the 2000 political Web re-shaped the U.S. electoral process. Through this article we seek to… 

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