Corpus ID: 166232584

Online, Mobile, and Text Food Ordering in the U.S. Restaurant Industry

@inproceedings{Kimes2011OnlineMA,
  title={Online, Mobile, and Text Food Ordering in the U.S. Restaurant Industry},
  author={S. Kimes and Philipp F. Laqu{\'e}},
  year={2011}
}
A survey of the top 326 U.S. restaurant chains in all categories finds the industry gradually adopting electronic ordering, in the form of online, mobile, and text orders. Quick-service chains, most notably those selling pizza, and fast-casual chains are far ahead of other segments in adopting electronic ordering, particularly using online approaches. Mobile apps are less common, although their use is growing. Although order-placing functionality is limited for mobile apps, the fast-casual… Expand
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