One-Mediator Model of Exposure Effects Is Still Viable

@inproceedings{Birnbaum1979OneMediatorMO,
  title={One-Mediator Model of Exposure Effects Is Still Viable},
  author={Michael H. Birnbaum and Barbara A. Mellers},
  year={1979}
}
Birnbaum and Mellers criticized the use of partial correlation and multiple regression by Moreland and Zajonc to argue for two independent effects of stimulus exposure on liking. The null hypothesis that one variable mediates the effect of the independent variable on the dependent variables was not tested by their analyses. In response, Moreland and Zajonc reanalyzed their data, using structural equations analysis, and replied that there is evidence to support their previous conclusions… CONTINUE READING
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