On the network effect in Web 2.0 applications

  title={On the network effect in Web 2.0 applications},
  author={Charu C. Aggarwal and Philip S. Yu},
  journal={Electronic Commerce Research and Applications},
In recent years, the proliferation of the world wide web has lead to an increase in a number of applications such as search, social networks and auctions, whose success depends critically upon the number of users of that service. Two examples of such applications are internet auctions and social networks. One of the characteristics of online auctions is that a successful implementation requires a high volume of buyers and sellers at its website. Consequently, auction sites which have a high… CONTINUE READING