On the motivational properties of reward cues: Individual differences

@article{Robinson2014OnTM,
  title={On the motivational properties of reward cues: Individual differences},
  author={Terry E. Robinson and Lindsay Marie Yager and Elizabeth S. Cogan and Benjamin Thomas Saunders},
  journal={Neuropharmacology},
  year={2014},
  volume={76},
  pages={450-459}
}
Cues associated with rewards, such as food or drugs of abuse, can themselves acquire motivational properties. Acting as incentive stimuli, such cues can exert powerful control over motivated behavior, and in the case of cues associated with drugs, they can goad continued drug-seeking behavior and relapse. However, recent studies reviewed here suggest that there are large individual differences in the extent to which food and drug cues are attributed with incentive salience. Rats prone to… CONTINUE READING
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