Corpus ID: 19179563

On the meaning and measurement of maximization

@article{Cheek2016OnTM,
  title={On the meaning and measurement of maximization},
  author={Nathan N Cheek and B. Schwartz},
  journal={Judgment and Decision Making},
  year={2016},
  volume={11},
  pages={126-146}
}
Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that when making choices, some individuals — maximizers — search extensively through many alternatives with the goal of making the best choice, whereas others — satisficers — search only until they identify an option that meets their standards, which they then choose. They developed the Maximization Scale (MS) to measure individual differences in maximization, and a substantial amount of… Expand
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