On the malleability of ideology: motivated construals of color blindness.

@article{Knowles2009OnTM,
  title={On the malleability of ideology: motivated construals of color blindness.},
  author={Eric D. Knowles and Brian S. Lowery and Caitlin M. Hogan and Rosalind M. Chow},
  journal={Journal of personality and social psychology},
  year={2009},
  volume={96 4},
  pages={
          857-69
        }
}
The authors propose that the content of certain sociopolitical ideologies can be shaped by individuals in ways that satisfy their social motivations. This notion was tested in the context of color-blind ideology. Color blindness, when construed as a principle of distributive justice, is an egalitarian stance concerned with reducing discrepancies between groups' outcomes; as a principle of procedural justice, however, color blindness can function as a legitimizing ideology that entrenches… CONTINUE READING

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