On the automatic activation of attitudes.
@article{Fazio1986OnTA, title={On the automatic activation of attitudes.}, author={Russell H. Fazio and David M Sanbonmatsu and Martha C. Powell and Frank Kardes}, journal={Journal of personality and social psychology}, year={1986}, volume={50 2}, pages={ 229-38 } }
We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across…
2,473 Citations
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Previous demonstrations of automatic attitude activation have used the same critical test of the presence of automaticity (Bargh, Chaiken, Govender, & Pratto, 1992; Chaiken & Bargh, 1993; Fazio,…
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On the orienting value of attitudes: attitude accessibility as a determinant of an object's attraction of visual attention.
- PsychologyJournal of personality and social psychology
- 1992
Accessible attitudes provide the functional benefit of orienting an individual's visual attention toward objects with potential hedonic consequences, and attitude-evoking stimuli attract attention automatically.
Attitude accessibility as a moderator of the attitude-perception and attitude-behavior relations: an investigation of the 1984 presidential election.
- PsychologyJournal of personality and social psychology
- 1986
It was hypothesized that the extent to which individuals' attitudes guide their subsequent perceptions of and behavior toward the attitude object is a function of the accessibility of those attitudes…
The generality of the automatic attitude activation effect.
- PsychologyJournal of personality and social psychology
- 1992
The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon that appears that most evaluations stored in memory become active automatically on the mere presence or mention of the object in the environment.
Attitudes as Object-Evaluation Associations of Varying Strength.
- PsychologySocial cognition
- 2007
A model of attitudes as object-evaluation associations of varying strength is summarized, along with research supporting the model's contention that at least some attitudes are represented in memory and activated automatically upon the individual's encountering the attitude object.
On the generalization of attitude accessibility after repeated attitude expression
- PsychologyEuropean journal of social psychology
- 2017
This finding suggests that the effect of attitude rehearsal on accessibility generalizes to attitudes towards untrained but semantically related attitude objects.
A Structural and Process Analysis of the Implicit Association Test
- Psychology
- 2001
Abstract The Implicit Association Test (IAT) is based on the observation that participants find it easier to respond in the same way to exemplars of two concepts when these concepts are similar…
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