On the automatic activation of attitudes.

@article{Fazio1986OnTA,
  title={On the automatic activation of attitudes.},
  author={Russell H. Fazio and David M. Sanbonmatsu and Martha C. Powell and Frank R. Kardes},
  journal={Journal of personality and social psychology},
  year={1986},
  volume={50 2},
  pages={
          229-38
        }
}
We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across… Expand
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The Automatic Evaluation Effect: Unconditional Automatic Attitude Activation with a Pronunciation Task
Previous demonstrations of automatic attitude activation have used the same critical test of the presence of automaticity (Bargh, Chaiken, Govender, & Pratto, 1992; Chaiken & Bargh, 1993; Fazio,Expand
Attitude accessibility as a determinant of object construal and evaluation
Abstract Attitude accessibility, the ease with which a given attitude comes to mind, has been demonstrated to affect attention. The current experiments focus on the construal of multiplyExpand
On the orienting value of attitudes: attitude accessibility as a determinant of an object's attraction of visual attention.
TLDR
Accessible attitudes provide the functional benefit of orienting an individual's visual attention toward objects with potential hedonic consequences, and attitude-evoking stimuli attract attention automatically. Expand
The generality of the automatic attitude activation effect.
TLDR
The results of 3 experiments indicated that the automatic activation effect is a pervasive and relatively unconditional phenomenon that appears that most evaluations stored in memory become active automatically on the mere presence or mention of the object in the environment. Expand
Attitudes as Object-Evaluation Associations of Varying Strength.
  • R. Fazio
  • Psychology, Medicine
  • Social cognition
  • 2007
TLDR
A model of attitudes as object-evaluation associations of varying strength is summarized, along with research supporting the model's contention that at least some attitudes are represented in memory and activated automatically upon the individual's encountering the attitude object. Expand
On the generalization of attitude accessibility after repeated attitude expression
TLDR
This finding suggests that the effect of attitude rehearsal on accessibility generalizes to attitudes towards untrained but semantically related attitude objects. Expand
A Structural and Process Analysis of the Implicit Association Test
Abstract The Implicit Association Test (IAT) is based on the observation that participants find it easier to respond in the same way to exemplars of two concepts when these concepts are similarExpand
How attitudes guide memory-based judgments: A two-process model
Abstract Two experiments investigate the process whereby attitudes bias memory-based judgments such as trait ratings in the direction of affective consistency. It is assumed that both the attitudeExpand
The in X uence of experimentally created extrapersonal associations on the Implicit Association Test
We examined the inXuence of extrapersonal associations (Olson & Fazio, 2004)—associations that neither form the basis of the attitude nor become activated automatically in response to the object—onExpand
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