On the automatic activation of attitudes.

@article{Fazio1986OnTA,
  title={On the automatic activation of attitudes.},
  author={Russell H. Fazio and David M Sanbonmatsu and Martha C. Powell and Frank Kardes},
  journal={Journal of personality and social psychology},
  year={1986},
  volume={50 2},
  pages={
          229-38
        }
}
We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across… 

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