On the automatic activation of attitudes.

@article{Fazio1986OnTA,
  title={On the automatic activation of attitudes.},
  author={R. Fazio and D. Sanbonmatsu and M. C. Powell and F. Kardes},
  journal={Journal of personality and social psychology},
  year={1986},
  volume={50 2},
  pages={
          229-38
        }
}
We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across… Expand
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  • R. Fazio
  • Psychology, Medicine
  • Social cognition
  • 2007
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The in X uence of experimentally created extrapersonal associations on the Implicit Association Test
We examined the inXuence of extrapersonal associations (Olson & Fazio, 2004)—associations that neither form the basis of the attitude nor become activated automatically in response to the object—on… Expand
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References

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