On the Value of Information - What Facebook Users are Willing to Pay

@inproceedings{Bauer2012OnTV,
  title={On the Value of Information - What Facebook Users are Willing to Pay},
  author={Christine Bauer and Jana Korunovska and Sarah Spiekermann},
  booktitle={ECIS},
  year={2012}
}
In the age of Web 2.0 users contribute to platforms success by providing personal information by actively uploading information (e.g., messages, preferences, biographies) and also by leaving traces of their online behaviour as can be derived from their clicks, navigation paths, etc. While there is a market for trading such information among companies, there is little knowledge about how users actually value their personal information. In an online survey-based experiment we have asked 1.045… CONTINUE READING
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