On the Topology of the Facebook Page Network

Abstract

The Facebook Page Network (FPN) is a platform for Businesses, Public Figures and Organizations (BPOs) to connect with individuals and other BPOs in the digital space. For over a decade scale-free networks have most appropriately described a variety of seemingly disparate physical, biological and social real-world systems unified by similar network properties such as scale-invariance, growth via a preferential attachment mechanism, and a power law degree distribution P (k) ∝ ck−λ where typically 2 < λ < 3. In this paper we show that both the Facebook Page Network and its BPO-BPO subnetwork suggest power law and scale-free characteristics. We argue that social media analysts must consider the logarithmic and non-linear properties of social media audiences of scale.

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Cite this paper

@article{Slattery2013OnTT, title={On the Topology of the Facebook Page Network}, author={R. E. Slattery and R. R. McHardy and R. Bairathi}, journal={CoRR}, year={2013}, volume={abs/1307.2189} }