On the Stability of Consumer Expectations

@inproceedings{Ferber1955OnTS,
  title={On the Stability of Consumer Expectations},
  author={Robert Ferber},
  year={1955}
}
HOW stable are consumer expectations? In view of the growing awareness of a relationship between expectations and consumer buying, and the concomitant rising popularity of intentions surveys and attitudinal surveys as indicators of consumer purchases, this question assumes a new importance. To what extent, for example, can attitudes and expectations ascertained at one moment of time be extrapolated six months or a year in advance, as is implicitly done when information of this type is used… CONTINUE READING

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