On the Sources of Consumer Boycotts Ineffectiveness

@article{Delacote2009OnTS,
  title={On the Sources of Consumer Boycotts Ineffectiveness},
  author={P. Delacote},
  journal={The Journal of Environment \& Development},
  year={2009},
  volume={18},
  pages={306 - 322}
}
  • P. Delacote
  • Published 2009
  • Economics
  • The Journal of Environment & Development
This article investigates weaknesses of consumer boycotts. First, usual shortcomings of collective action, such as coordination failure and free riding, reduce considerably the success likelihood. Second, consumers with the highest ability to hurt the targeted firm’s profit also have the highest opportunity cost of boycotting. Thus, they are less likely to participate in the boycott. Conversely, the most involved consumers have high environmental preferences and small amounts of consumption… Expand

Figures and Tables from this paper

References

SHOWING 1-10 OF 28 REFERENCES
Consumer Boycotts: Effecting Change Through the Marketplace and Media
A Theory of Consumer Boycotts Under Symmetric Information and Imperfect Competition
Consumer Boycotts: A Conceptual Framework and Research Agenda
The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing
To Buy or Not to Buy? An Experimental Study of Consumer Boycotts in Retail Markets
...
1
2
3
...