On the Pragmatics of Qualitative Assessment Designing the Process for Content Analysis

@inproceedings{Schilling2006OnTP,
  title={On the Pragmatics of Qualitative Assessment Designing the Process for Content Analysis},
  author={Jan M Schilling},
  year={2006}
}
Using the example of a project on the assessment of implicit leadership theories, this article aims to describe qualitative content analysis as a systematic, rule-based process of analyzing verbal and textual data (e.g., interviews, group discussions, documents). Steps and typical problems in the qualitative assessment process are addressed and guidelines for decision and action presented. The steps include transcription of interview tapes into raw data, condensing and structuring the data… CONTINUE READING

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