Corpus ID: 15229454

On the Offline Portability of Web Sites

@inproceedings{Joubert2000OnTO,
  title={On the Offline Portability of Web Sites},
  author={G. Joubert and O. Kao and I. L. Tendresse and S. Weinhuber},
  year={2000}
}
Due to the development of e-commerce/e-business combined with global marketing strategies, the way in which products and services are advertised changed dramatically. In the transition from brick-and-mortar-business to e-business, the classic approach of advertising in newspapers, on TV and radio, etc. was firstly complemented with CD-ROM’s. Due to the flourishing use of the internet, companies increasingly tend to advertise directly through web sites. A disadvantage, which is increasingly… Expand

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