On the Go with Phoebe Snow: Origins of an Advertising Icon

@article{Young2006OnTG,
  title={On the Go with Phoebe Snow: Origins of an Advertising Icon},
  author={M. Young},
  journal={Advertising \& Society Review},
  year={2006},
  volume={7},
  pages={ - }
}
  • M. Young
  • Published 2006
  • Art
  • Advertising & Society Review
Material Literacy: Alphabets, Bodies, and Consumer Culture
TLDR
This dissertation proposes that a new form of material literacy emerged in the United States between 1890 and 1925, in tandem with the modern advertising profession, and explores how reading and consumption converged for advertising experts, printers, typographers, and experimental psychologists. Expand
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