On the Concept of Face

  title={On the Concept of Face},
  author={David Yau-fai Ho},
  journal={American Journal of Sociology},
  pages={867 - 884}
  • D. Ho
  • Published 1 January 1976
  • Psychology
  • American Journal of Sociology
The concept of face is clarified and distinguihed from other closely related constructs: authority, standards of behavior, personality, status, dignity, honor, and prestige. The claim to face may rest on the basis of status, whether ascribed or achieved, and on personal or nonpersonal factors; it may also vary according to the group with which a person is interacting. Basic differences are found between the processes involved in gaining versus losing face. While it is not a necessity for one to… 
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The jury and abjury of my peers: the self in face and dignity cultures.
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The Measurement of Face Pressure and its Role in Consumer Behavior
Numerous Chinese academics have asserted that face, defined as prestige that one holds or that is recognized by others through one’s success or social position (Chan et al 2003), is vital to Chinese
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  • Psychology
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  • 1956
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