On the (un)conditionality of automatic attitude activation: the valence proportion effect.

@article{Everaert2011OnT,
  title={On the (un)conditionality of automatic attitude activation: the valence proportion effect.},
  author={Tom Everaert and Adriaan Spruyt and Jan De Houwer},
  journal={Canadian journal of experimental psychology = Revue canadienne de psychologie experimentale},
  year={2011},
  volume={65 2},
  pages={125-32}
}
Affective priming studies have shown that participants are faster to pronounce affectively polarized target words that are preceded by affectively congruent prime words than affectively polarized target words that are preceded by affectively incongruent prime words. We examined whether affective priming of naming responses depends on the valence proportion (i.e., the proportion of stimuli that are affectively polarized). In one group of participants, experimental trials were embedded in a… CONTINUE READING
Highly Cited
This paper has 23 citations. REVIEW CITATIONS