On self-referencing differences in judgment and choice

@inproceedings{Sood2005OnSD,
  title={On self-referencing differences in judgment and choice},
  author={Sanjay Sood and Mark R. Forehand},
  year={2005}
}
Compared to judgment, choice is argued to elicit more self-referent processing and thereby produce greater subsequent recall of evaluated information. This response mode effect is shown to be dependent upon sufficient visualization to overcome the use of heuristic processing during choice. When visualizing prior to the task, choice leads to increased thinking about personal consumption occasions relative to judgment, leading to enhanced recall of vivid (vs. non-vivid) attributes. This proposed… CONTINUE READING

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