On-line trust: concepts, evolving themes, a model

  title={On-line trust: concepts, evolving themes, a model},
  author={Cynthia L. Corritore and Beverly Kracher and Susan Wiedenbeck},
  journal={Int. J. Hum.-Comput. Stud.},
Trust is emerging as a key element of success in the on-line environment. Although considerable research on trust in the offline world has been performed, to date empirical study of on-line trust has been limited. This paper examines on-line trust, specifically trust between people and informational or transactional websites. It begins by analysing the definitions of trust in previous offline and on-line research. The relevant dimensions of trust for an on-line context are identified, and a… CONTINUE READING
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