On being responsible: ethical issues in appeals to personal responsibility in health campaigns.

@article{Guttman2001OnBR,
  title={On being responsible: ethical issues in appeals to personal responsibility in health campaigns.},
  author={Nurit Guttman and W H Ressler},
  journal={Journal of health communication},
  year={2001},
  volume={6 2},
  pages={117-36}
}
Appeals to personal responsibility are highly prevalent in health communication campaigns, but their use entails both moral and strategic considerations. This article provides an overview of the notion of personal responsibility as a persuasive appeal in public health communication campaigns and an analysis of concomitant ethical implications. Whereas the issue of responsibility often is acknowledged by practitioners and scholars as a perennial challenge in health interventions, conceptual… CONTINUE READING